This objective is concerned with continuing to build the local, regional and national reputation of the Cathedral Quarter as a place for the evening and night-time economy, retail, leisure, culture and professional services.
Below are just a sample of some of the projects and activities undertaken by Cathedral Quarter BID as part of this objective.
The Cathedral Quarter BID continually work to raise the profile of the Cathedral Quarter locally, regionally and nationally. The BID runs an annual marketing and advertising campaign using various mediums to target different demographics and to promote the different business sector strengths in the area. The BID also issues press releases on a regular basis generating significant advertising coverage in the media.
In 2022 the Cathedral Quarter BID joined the LoyalFree scheme to give businesses and users a new digital Loyalty Scheme. The app, which is downloadable to any smartphone, enables businesses to offer discounts and other incentives to users.
The app also allows local events to be promoted and can be used as a local guide for the BID area.
Loyalty schemes can increase frequency of visits, attract new shoppers and clients and increase basket spend. Click here for more information.
The Cathedral Quarter BID produces a magazine each summer providing businesses with additional advertising opportunities. The magazine provides promotional opportunities for the retail, evening economy, culture and leisure sectors , as well as showcasing the summer events taking place in CQ.
We also produce a Festive Guide at Christmas in partnership with Derby City Council to promote all the Christmas events happening in the City Centre.
To view all our previous publications click here.
The BID has a prominent presence on Twitter, Facebook, Instagram, LinkedIn, TikTok and YouTube and uses these to promote the Cathedral Quarter and inform businesses and members of the public about BID events and activities.
The BID also runs social media campaigns throughout the year, promoting the Cathedral Quarter to visitors and maximising exposure for businesses. All businesses are encouraged to use the Cathedral Quarter tags when making their own social media posts; in this way we can share posts where appropriate and increase the viewing audience.
The Cathedral Quarter BID like to keep you informed about the projects and initiatives you have identified as priorities for the area. To do this the BID creates two newsletters a year, sends out an Annual Review with levy bills, produces ebulletins on a weekly basis and hosts events and seminars.