A new florist and gift shop has opened in The Strand –bringing the iconic Cathedral Quarter street to full occupancy in time forChristmas.
Selena’s has been opened by partners Linda Boogaerts and PaulDhamrait who have been steadily building up the floristry business for weddingsand funerals with some online trading but were keen to expand into giftware andopen premises in the city centre.
Linda, who is originally from Antwerp in Belgium, explainedthat opening Selena’s has been a long held ambition.
“I have always loved working with flowers but decided to reallygo for it when I took redundancy from BMI last summer.
“Since then we have been working from home doing weddings andfunerals for friends, family and personal recommendations.
“We have been looking at all sorts of premises but weredelighted when we came across this shop because I could just picture us here.
“The Cathedral Quarter is perfect for us because we are surroundedby other high quality independent shops and all our neighbours have been verywelcoming and supportive – recommending their customers to us.”
As well as floristry, Selena’s has a wide range of gifts andcards and an upstairs consultation room when Linda and Paul can talk throughwedding, funeral and corporate designs with customers.
Linda continued: “Our aim is to be a one stop shop for peoplelooking for gifts – whether that is floral arrangements, chocolates or candlesas well as indoor and outdoor plants, venue decorations and wedding and partyfavours.
“Having built up the business at home, it feels less riskytaking the plunge and opening the shop but it is still a bit nervewracking. We are confident though thatwe are in the right location in The Strand and that this shop will give peopleyet another reason to visit the Cathedral Quarter.”
Martin Langsdale, chair of the Cathedral Quarter managementgroup, which drives forward activities under the area’s Business ImprovementDistrict status, concluded: “Selena’s is a welcome addition to the CathedralQuarter and particularly The Strand which is now fully occupied.
“This is just the kind of business that we want to attract tothe area and perfectly fits into our brand values of being a destination thatis individual, diverse and inspiring.”