• Latest News
  • Latest News
  • CQ Life
CATHEDRAL QUARTER BID NEWS E-BULLETIN - ISSUE 401

CQ BID and Business News E-bulletin                                   Issue 401 September 2017  

 

 

 

Great British High Street Marketing Campaign

 

 

Following the Cathedral Quarter's success at the Great British High Street awards at the end of last year, the BID was awarded prize money of £5,000 to spend on initiative(s) for the area. We subsequently asked businesses what you would like to spend this money on from a list of potential options. The overwhelming response was on a marketing and advertising campaign to promote the Cathedral Quarter and its businesses.

 

Campaign guiding principles

 

In conjunction with industry experts, the BID has put together a campaign based along the following guiding principles:

 

·     Target a broader range of people who may benefit from or enjoy the Cathedral Quarter lifestyle experience;

·     Go beyond the local populace and promote the area and its businesses regionally and nationally;

·     Use a variety of marketing methods and mediums to reach a greater audience;

·     Wherever possible, use methods which allow the BID to monitor the effectiveness of the campaign;

·     Ensure coverage for all business sectors and areas of the Cathedral Quarter.

 

Campaign content

 

The campaign will run primarily over the course of the next month although some of the material and activities outlined below are already in circulation. The campaign will consist of the following:

 

·     Half page article in the Visit Britain Shopping guide - out now

·     Application for Visit Britain's 'Discover England' campaign in conjunction with Visitor Services at Derby City Council

·     Full page case study in the Historic England 'Heritage Counts' magazine

·     Double page spread in Derby Telegraph's 'Exclusive Magazine' out in October

·     Four page article in the Derby Telegraph on 29 September

·     Four days 'Digital Takeover' adverts on the Derby Telegraph website

·     A dedicated Marketing Derby eshot going out to all bondholders

·     A series of six adverts in Marketing Derby news eshots

·     Digital adverts on screens at David Lloyd gym over a two week period in early October

·     Extensive social media coverage through the Cathedral Quarter and Marketing Derby platforms

·     Three marketing videos for use on social media and websites

·     CQ literature distributed to University of Derby staff

·     CQ literature door dropped to residences in and around the Cathedral Quarter

 

Some campaign facts

 

·     The digital adverts placed in David Lloyd gym will be shown 420 times over a fortnight period with a potential audience of over 63,000 people

·     The digital takeover on the Derby Telegraph website generated almost 270,000 impressions over the August Bank Holiday weekend

·     The social media posts made by Marketing Derby and Cathedral Quarter BID have a potential audience of over 19,000 people on Twitter alone

·     The Visit Britain Shopping Guide is distributed to international media and celebrates the nation's premier retail destinations

·     Visit Britain's 'Discover England' campaign aims to capitilise on the growing UK demand for weekend trips and is specifically targeted at 18-34 year olds

·     The BID has negotiated a significant reduction in the rate card prices for a number of the content outlined above, thereby maximising the value obtained from the Great British High Street prize money.

 

How you can help promote.

?

·     Look out for our #CQisGreat social media posts on Facebook, Twitter and Instagram and share where possible.

·     If posting on social media yourselves, use #CQisGreat so we can see and share the posts too.

·     Display the CQ Great British High St Window stickers and posters in your stores. If you require these please contact the BID Office.

 

Further information

 

For further information on the Great British High Street marketing campaign or any other BID activities, please contact the BID office on 01332 419053 or via email.

 

 

Cathedral Quarter ebulletin3

 

 

 

You have been sent this email as your details are registered against a business located in the

Cathedral Quarter Business Improvement District

The BID is project managed by Partnerships for Better Business Ltd (pfbb UK) 

 

 


 

CATHEDRAL QUARTER BID NEWS E-BULLETIN - ISSUE 400

CQ BID and Business News E-bulletin                                   Issue 400 September 2017  

 

 

 

Your weekly news & updates 

 

Cathedral Quarter BID 2018-2023 Renewal Ballot

The ballot holder for the Cathedral Quarter BID's renewal ballot, Derby City Council, has this week sent out letters to liable account holders detailing how the ballot will operate and providing the ratepayer with the opportunity to name a proxy.

 

Please do read these letters carefully and take the opportunity to provide the details of the named voter or nominate a proxy to vote on your behalf should you wish.

 

If you have any questions about the ballot process itself, please contact the Electoral Services Team via email or on 01332 640837.

 

 

Derby Feste temporary road closures and parade information

Derby Feste comes to the Cathedral Quarter this weekend attracting visitors from all over the UK.

 

Whilst every effort is made to minimise disruption, inevitably with an event of this size and nature there will be some impact on the area in which the event is held.

 

Road closures will be in place between 15.00 - 18.00 on certain Cathedral Quarter roads whilst the 'Colour of Time Procession' may impact upon some businesses.

 

For more information on the road closures and the Colour of Time Procession, including details of the route, please click here. To see a map of the temporary road closures please click here.

 

Promote your business in readiness for Derby Feste

This weekend sees Derby Feste come to the Cathedral Quarter with a diverse range of entertainment for the whole family including live music, circus performances and dance.

 

Derby Feste always attracts a large audience to the city providing businesses with the opportunity to capitilse on this by promoting their offers. Don't forget to include your promotions on the CQ website and be sure to include these in the loyalty ebulletin which goes out on Thursday.

 

If you would like advice on how to do this please contact the BID office via email or on 01332 419053.

 

Other important news for businesses

 

Middleton House residential deal announced

It has been announced that Derby City Council have exchanged contracts with developer City and Country Property Management for the purchase of Middleton House off St Mary's Gate and Bold Lane.

 

Subject to planning permission, the Grade II listed building is earmarked for 'luxurious' flats with the developer having a history of converting listed buildings.

 

 

New Evening and Night-time Economy Directory out now!

The Cathedral Quarter is the heart of Derby's evening and night-time economy and as such the BID has produced a directory promoting businesses within this sector.

 

20,000 copies have been printed and will be available at venues around the Cathedral Quarter, The directory has also been provided to over 3,000 University of Derby students via their welcome bags and at the Freshers Fair.

 

The directory is a handy pocket size 'Z-card' leaflet which folds out to provide a listing for each business, information on the evening economy in the area and a large map highlighting the location of each business.

 

We would encourage all businesses to have a supply of these for their customers to pick up. You can also view the directory online by clicking here.

 

 

CQ Business Life now available to view online

CQ Business Life is now available to read in the Autumn edition of The Agenda magazine as well as online via the Cathedral Quarter BID website.

 

Featuring articles on a number of Cathedral Quarter businesses, this year's CQ Business Life is designed to showcase the strength of the professional services sector within the area as well as giving individual businesses the opportunity to promote themselves.

 

To read online please click here.

 

 

What's on in the Cathedral Quarter

 

Friday 29 & Saturday 30 September - Derby Feste, various locations around the Cathedral Quarter

 

Thursday 5 October - Business and Retail in the City meeting, BID offices, Iron Gate 9.30am - 10.30am

 

Friday 6 - Sunday 8 October - Derby Folk Festival, Market Place and around the Cathedral Quarter, various times, see website.

 

Saturday 7 October -  CQ Saturdays Towers, Tunnels & Tales Tour, meet at Derby Cathedral at 2.45pm for 3pm start.

 

Saturday 21 October - CQ Saturdays Knickerbocker Glorious, Waterfall, Market Place, 11am - 3pm

 

For more information on these and other events in the area, please visit : www.visitderby.co.uk or www.derbycathedralquarter.co.uk  

 

Cathedral Quarter ebulletin3

 

 

 

You have been sent this email as your details are registered against a business located in the

Cathedral Quarter Business Improvement District

The BID is project managed by Partnerships for Better Business Ltd (pfbb UK) 

 

 


CATHEDRAL QUARTER BID NEWS E-BULLETIN - ISSUE 401
CATHEDRAL QUARTER BID NEWS E-BULLETIN - ISSUE 400
CATHEDRAL QUARTER BID NEWS E-BULLETIN - ISSUE 399
CATHEDRAL QUARTER BID NEWS E-BULLETIN - ISSUE 398
CATHEDRAL QUARTER BID NEWS E-BULLETIN - ISSUE 397
CATHEDRAL QUARTER BID NEWS E-BULLETIN - ISSUE 396
CATHEDRAL QUARTER BID NEWS E-BULLETIN - ISSUE 395
CATHEDRAL QUARTER BID NEWS E-BULLETIN - ISSUE 394
CATHEDRAL QUARTER BID NEWS E-BULLETIN - ISSUE 393
CATHEDRAL QUARTER BID NEWS E-BULLETIN - ISSUE 392
CATHEDRAL QUARTER BID NEWS E-BULLETIN - ISSUE 391
CATHEDRAL QUARTER BID NEWS E-BULLETIN - ISSUE 390
CATHEDRAL QUARTER BID NEWS E-BULLETIN - ISSUE 389
CATHEDRAL QUARTER BID NEWS E-BULLETIN - ISSUE 388
CATHEDRAL QUARTER BID NEWS E-BULLETIN - ISSUE 387
CATHEDRAL QUARTER BID NEWS E-BULLETIN - ISSUE 386
CATHEDRAL QUARTER BID NEWS E-BULLETIN - ISSUE 385
CATHEDRAL QUARTER BID NEWS E-BULLETIN - ISSUE 383
CATHEDRAL QUARTER BID NEWS E-BULLETIN - ISSUE 382
CQ BID News 378 Great British High Street - Feedback on prize money options
CATHEDRAL QUARTER BID NEWS E-BULLETIN - ISSUE 380
CATHEDRAL QUARTER BID NEWS E-BULLETIN - ISSUE 377
CATHEDRAL QUARTER BID NEWS E-BULLETIN - ISSUE 376
CATHEDRAL QUARTER BID NEWS E-BULLETIN - ISSUE 375
CATHEDRAL QUARTER BID NEWS E-BULLETIN - ISSUE 373
CATHEDRAL QUARTER BID NEWS E-BULLETIN - ISSUE 372
CATHEDRAL QUARTER BID NEWS E-BULLETIN - ISSUE 370
CATHEDRAL QUARTER BID NEWS E-BULLETIN - ISSUE 369
CATHEDRAL QUARTER BID NEWS E-BULLETIN - ISSUE 368
CATHEDRAL QUARTER BID NEWS E-BULLETIN - ISSUE 367
CATHEDRAL QUARTER BID NEWS E-BULLETIN - ISSUE 366
CATHEDRAL QUARTER BID NEWS E-BULLETIN - ISSUE 365
CATHEDRAL QUARTER BID NEWS E-BULLETIN - ISSUE 364
CATHEDRAL QUARTER BID NEWS E-BULLETIN - ISSUE 363
CATHEDRAL QUARTER BID NEWS E-BULLETIN - ISSUE 362
CATHEDRAL QUARTER BID NEWS E-BULLETIN - ISSUE 361
CATHEDRAL QUARTER BID NEWS E-BULLETIN - ISSUE 360
CATHEDRAL QUARTER BID NEWS E-BULLETIN - ISSUE 359
CATHEDRAL QUARTER BID NEWS E-BULLETIN - ISSUE 358
CATHEDRAL QUARTER BID NEWS E-BULLETIN - ISSUE 357
CATHEDRAL QUARTER BID NEWS E-BULLETIN - ISSUE 356
CATHEDRAL QUARTER BID NEWS E-BULLETIN - ISSUE 355
CATHEDRAL QUARTER BID NEWS E-BULLETIN - ISSUE 354
CATHEDRAL QUARTER BID NEWS E-BULLETIN - ISSUE 353
CATHEDRAL QUARTER BID NEWS E-BULLETIN - ISSUE 348
CATHEDRAL QUARTER BID NEWS E-BULLETIN - ISSUE 347
CATHEDRAL QUARTER BID NEWS E-BULLETIN - ISSUE 343
CATHEDRAL QUARTER BID NEWS E-BULLETIN - ISSUE 342

CQ Business Life 2017

2017

To view the CQ Business Life flash magazine you can drag the page corners to turn the pages or click on the bottom right navigation. If you would like a closer read of any pages just click on the zoom icon. There is also the option to read in full screen.

CQ Life Summer 2017

2017

To view the CQ Summer Life flash magazine you can drag the page corners to turn the pages or click on the bottom right navigation. If you would like a closer read of any pages just click on the zoom icon. There is also the option to read in full screen.

CQ Life Winter 2016

2016

To view the CQ Winter Life flash magazine you can drag the page corners to turn the pages or click on the bottom right navigation. If you would like a closer read of any pages just click on the zoom icon. There is also the option to read in full screen.

CQ Summer Life 2016

2016

To view the CQ Summer Life flash magazine you can drag the page corners to turn the pages or click on the bottom right navigation. If you would like a closer read of any pages just click on the zoom icon. There is also the option to read in full screen.

CQ Business Life

2016

To view the CQ Business Life flash magazine you can drag the page corners to turn the pages or click on the bottom right navigation. If you would like a closer read of any pages just click on the zoom icon. There is also the option to read in full screen.

CQ Winter 2015

2015

To view the CQ Business Life flash magazine you can drag the page corners to turn the pages or click on the bottom right navigation. If you would like a closer read of any pages just click on the zoom icon. There is also the option to read in full screen.

CQ Life Summer 2015

2015

To view the CQ Business Life flash magazine you can drag the page corners to turn the pages or click on the bottom right navigation. If you would like a closer read of any pages just click on the zoom icon. There is also the option to read in full screen.

CQ Business Life

2015

To view the CQ Business Life flash magazine you can drag the page corners to turn the pages or click on the bottom right navigation. If you would like a closer read of any pages just click on the zoom icon. There is also the option to read in full screen.

CQ Life Winter 2014

2014

To view the CQ Life flash magazine you can drag the page corners to turn the pages or click on the bottom right navigation. If you would like a closer read of any pages just click on the zoom icon. There is also the option to read in full screen.

CQ Business Life

2014

To view the CQ Business Life flash magazine you can drag the page corners to turn the pages or click on the bottom right navigation. If you would like a closer read of any pages just click on the zoom icon. There is also the option to read in full screen.

CQ Life Archive

CQ Summer life
CQ Business life
Winter 2013
Summer 2013
Winter 2012
Spring 2012
Derby Cathedral Quarter -     - Loyalty Card terms and conditions Area for Business Owners -   The BID  |  Business to Business
Copyright © 2013 Derby Cathedral Quarter Co.                 Derby Cathedral Quarter is not responsible for content on individual business profiles on this website and external web sites.                                  
Website Design Derby by Greendog Media