An American jewellery company has chosen Derby’s Cathedral Quarter to open its first UK flagship store – paving the way for regional and national expansion.
Filthy Rich has opened in the Cornmarket. The store specialises in authentic replicas of iconic jewellery and accessories owned and worn by legends of the past, as well as fun and chic items inspired by today’s biggest celebrities.
There are three core ranges.
The Jacqueline Kennedy collection featuring iconic pieces worn on the world’s stage by the former American First Lady. The collection includes jewellery given to her by John F Kennedy and Aristotle Onassis and have been licensed through the Kennedy Library Foundation.
The Hollywood collection of replicas of famous pieces from the golden age of the cinema. These include copies of Marilyn Munroe’s platinum and diamond eternity band, given to her by husband Joe DeMaggio after their 1954 wedding and the emerald earrings worn by Vivien Leigh in ‘Gone with the Wind’. The Hollywood Collection is licensed and manufactured under strict specifications through contracts with celebrities’ families, foundations,trusts and representatives to ensure accuracy and quality.
Finally, the Contemporary collection includes jewellery worn by stars and celebrities today from Princess Diana’s engagement ring worn by the Duchess of Cambridge to pieces from the catwalk worn by Angeline Jolie.
Filthy Rich was established in Florida 11 years ago by entrepreneur Mike Shurtleff who bought a replica of the Crown Jewels which he displayed in his store in International Drive, Orlando.
This was then joined by a collection of replica jewellery worn by Marilyn Monroe which was an instant hit with visitors and the collections were born. The company now operates in eight different countries with 800 outlets.
Derby store manager Cara Mills explained: “Filthy Rich is extremely popular with shoppers in the USA who want to wear glamorous and iconic jewellery made famous by the stars of stage and screen at an affordable price.
“The company were looking for somewhere in the middle of the UK to open their first flagship store here and were attracted to Derby due to the demographic profile of the city and surrounding area and the affordability of the shop leases.
“I was appointed to set up the Derby store and was keen to open in the Cathedral Quarter which is such a unique part of the city centre and attracts just the clientele that we want.
“Despite the fact that money is still tight, our research shows that women continue to be keen to refresh their wardrobe with bright and beautiful jewellery and accessories, buy something for a special event or as a gift.
“The unique things about our jewellery is that each piece comes with its own special history and becomes a real talking point.”
Cara continued that the Cathedral Quarter store will soon be followed by an expansion throughout the Midlands.
“Rather than shopping centres, we are looking at high street locations and market towns in particular.
“We will be making Our Cornmarket store the UK headquarters with offices and training rooms to support staff as the company expands in the UK.”
Martin Langsdale, chair of the Cathedral Quarter Management Group, which drives forward activities under the area’s Business Improvement District status, concluded: “The reputation of the Cathedral Quarter as a quality destination with a diverse range of property continues to attract high calibre businesses into the area.
“We are obviously delighted that Filthy Rich has chosen this part of the city centre to site their UK flagship store.”