White Stuff, the fashion and lifestyle retailer, has been welcomed into Sadler Gate by the Cathedral Quarter Business Improvement District (BID)
Martin Langsdale, chair of the Cathedral Quarter Management Group, which drives forward activities under the area’s BID status,and David Harris, volunteer fund raising officer at Derbyshire Children’s Holiday Centre, which is the local charity that the shop and its staff will now be supporting, both officially cut the ribbon to mark the opening of the new White Stuff shop on Friday (Nov 14).
White Stuff’s new 2081 sq ft shop opened its doors to a queue of customers on Friday. The store is the latest in the company’s 90-strong network across the UK.
It showcases a mix of clothing, footwear, accessories and homeware for men and women. Featuring the latest winter collections, womens wear will comprise of distinctive print dresses, embellished tops and textured knits, as well as statement coats, accessories and footwear. Menswear will include casual and comfortable pieces, in heavy tweeds and ring spun denim, with colour block knits, leather belts and bags.
All White Stuff shops support a local charity and every year the business commits to donating 1% of annual profits to charity. The Derby shop asked customers and the local community online for their choice of charity and Derbyshire Children’s Holiday Centre was chosen.
David Harris said: “We are very grateful to everyone who voted for the charity online. It will ensure disadvantaged children enjoy a much deserved holiday at our centre in Skegness.”
White Stuff Derby manager Allan Hale said: “We will be supporting the charity with activities in the shop and our staff will also be joining in practical projects to support fund raising and the centre itself in Skegness.
“The Cathedral Quarter is the perfect fit for White Stuff in Derby. We work hard to build up a family of customers who come here not just to shop but to relax and enjoy a coffee.
“The interest from people as we have been refurbishing the shop has been incredible and we expect to be very busy – particularly in the run up to Christmas.
“The Cathedral Quarter BID have been extremely helpful in our move to Derby and we are very much looking forward to becoming part of the local business community here.”
Martin Langsdale concluded: “White Stuff will greatly enhance the fashion retail offer in the Cathedral Quarter – complementing the businesses already established here – and will be a fantastic draw for customers far and wide.
“Their arrival signals that the work that we have all been doing under the BID for the past seven years to position the Cathedral Quarter as a high quality destination is bearing fruit.
“Our efforts as part of the wider inward investment partnership in the city have attracted a wide range of first rate independent retailers, food and drink establishments and professional firms. Now, the arrival of White Stuff is pivotal in the future growth of the Cathedral Quarter’s reputation.
“We look forward to working with White Stuff as part of our overall work to raise the profile of the Cathedral Quarter and attract more people and businesses back into this unique part of the city centre.”
For more information about all the businesses in the Cathedral Quarter, please visit www.derbycathedralquarter.co.uk;like the Facebook page cathedralquarterderby and follow on Twitter @DerbyCQ,